As anticipation builds for the home release of Michael, Lionsgate and Fandango have launched an impressive promotional campaign, sending a special collector’s box to selected influencers across the United States.
Designed to celebrate the arrival of the highly successful biopic into living rooms, the exclusive package is packed with Michael-themed merchandise and memorabilia.
Among the items included are an A4 promotional poster featuring facts about the film on the reverse side, a “Jaafar Jackson as Michael” T-shirt, a stylish black-and-white letterman jacket branded with the Michael logo, a pair of white Michael socks, and the official soundtrack on vinyl.
The movie-night experience continues with a branded popcorn container, a box of sweets, and a Fandango gift card allowing recipients to watch the film at home.
Perhaps the most impressive part of the package is the box itself. Inspired by the giant record-player installations used during the film’s promotional campaign in New York City, the packaging unfolds into a decorative vinyl record player display, making it a collector’s item in its own right.
The good news for fans is that Fandango is also giving members of the public the opportunity to win one of these coveted promotional boxes through a special giveaway. The bad news? The contest is currently limited to residents of the United States, leaving international fans wishing they could get their hands on this unique piece of Michael memorabilia.
For those lucky enough to receive one, the box represents one of the most creative promotional items released for the film so far and a fitting celebration of the King of Pop’s enduring legacy. And check out the reaction of on of those influencers, @theweekendwatch , opening the box:
