The Michael Jackson Estate are launching a campaign in memory Michael Jackson’s decade long passing with a hashtag. As MJVibe, we’re hoping that this is just ‘part’ of a bigger plan from the Estate because we believe that truly honouring Michael should include more than… a hashtag.

Here is the message from the Michael Jackson Estate:

As you all know, it is the Estate’s tradition to acknowledge the date of Michael’s passing each year, but not draw too much attention to it as they wish to celebrate Michael’s life, and not dwell on his death. This is also why there is always an Estate organized event on Michael’s birthday for the fans to gather and celebrate and the recognition of the anniversary of his passing remains muted.
We know this year feels more significant, however, as it has shockingly been an entire decade since we lost Michael Jackson. As the 10-year anniversary of Michael’s passing nears, the Estate feels that there is no better way to remember and honor Michael than to pay tribute to his lifelong commitment to helping others and caring for the planet we all share.  So the Estate has decided to launch the #HonorMJ campaign which will be announced on Michael’s social media pages on June 4.  This is not a fund raising campaign – it’s about how each of us can make a difference in the life of another human being – whether it is someone we know personally or not.  While the Estate will offer some examples of things that can be done, it is up to each of you to do what feels right for you as a way of helping make the world better.  It can be anything you want it to be that you think reflects Michael’s message.  The list of possibilities is endless. 
Details for the campaign will be posted as the Spotlight Story on the home page of on June 4, with the simple instructions on how to participate. 
We look forward to seeing your images and seeing how each of you choose to honor Michael’s humanitarian legacy. Keep Michaeling.
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