A striking new 3D billboard in Hollywood is turning heads and stopping traffic as excitement builds for the upcoming biopic “Michael”. Located at the busy intersection of Sunset Boulevard and Poinsettia Place, the installation features a larger-than-life statue of Michael Jackson emerging from the screen, creating a dramatic, almost lifelike effect that’s quickly becoming a must-see attraction.
Fans and tourists alike are gathering to snap photos and experience the spectacle up close. The billboard captures the energy and legacy of the King of Pop, blending art and promotion in a way that feels both modern and nostalgic.
This Hollywood installation is just one part of a massive global campaign. Across major cities in North America and Europe, giant statues, posters, and fully wrapped cinema facades are putting “Michael” front and center. In places like Canada and the Netherlands, entire theaters have been transformed with the image of Jaafar Jackson, who portrays Michael in the film, building anticipation ahead of the film’s April 24 release.
As the promotion continues to expand, even more eye-catching displays are being spotted. In Los Angeles, a massive wall takeover along La Brea Avenue has added to the buzz, turning a busy walkway into a visual tribute to the film. Over in New York, digital screens across subway stations are showcasing dynamic visuals from “Michael,” reaching millions of commuters every day. One of the most talked-about activations is a fully wrapped train, covered in the film’s signature design and featuring Jaafar Jackson across its exterior, bringing the movie directly into the daily lives of the public. Check out the various videos taken by fans:
Studios Lionsgate and Universal Pictures are clearly going all in, reviving a scale of marketing rarely seen in recent years. It’s a bold, event-style rollout that echoes the kind of worldwide excitement that only Michael Jackson has historically inspired.
With its immersive design and prime location, the Hollywood 3D billboard stands as a powerful symbol of this campaign, bringing the legend of Michael Jackson back into the spotlight in a way that feels larger than life.
Video and pictures credits: While I tried to find the original sources, I do apologise if I miss any sources as fans have been sharing those assets as their own on different social media platforms: constantinosisaias, nasty spaghetti, Tay #mjbiopic, Ant Clemons, r i t a || MJ BIOPIC ERA, Sunshine
