Michael Jackson’s legendary Thriller look is once again proving its lasting popularity, with Google revealing that searches for Michael Jackson costumes have reached a 10-year high in 2026.
According to Google’s annual Frightgeist report, the King of Pop ranks No. 18 among the most-searched Halloween costumes overall, while Michael Jackson ranks No. 8 among the most popular children’s costumes this year.
The rankings are based on Google’s Halloween costume search data.
More than four decades after Michael Jackson transformed music videos and pop culture with Thriller, his unmistakable red-and-black look continues to inspire new generations. The outfit, immortalised in the ground-breaking 1983 short film, remains one of the most recognisable looks in music history.
The famous red jacket, red trousers, white socks and black loafers have become a Halloween classic, instantly recognisable to fans and casual listeners alike. Combined with the iconic zombie dance, the look offers a tribute to one of Michael’s most celebrated musical eras.
What makes this year’s figures particularly interesting is the popularity among children. Ranking eighth in the kids’ category demonstrates that Michael’s influence continues to reach younger audiences, even decades after the original Thriller video premiered.
The renewed interest in Michael Jackson’s iconic look also comes in the wake of the hugely successful Michael biopic, which has introduced his music and legacy to a new generation while reigniting interest among longtime fans. The film’s success may have played a significant part in this year’s Halloween rankings, demonstrating how Michael’s story continues to capture the public’s imagination.
This renewed attention could also be an encouraging sign for “Thriller” to climb higher on the music charts than in previous years as Halloween approaches. With the song already an annual favourite during the spooky season, increased interest in Michael Jackson could give the classic another boost.
Google’s Frightgeist list features a wide range of contemporary pop culture characters, musicians, superheroes and fictional figures. Yet Michael Jackson’s presence among the leading choices reinforces the enduring appeal of an artist whose music, dancing and visual creativity continue to resonate around the world.
Halloween is another reminder that Michael Jackson’s legacy extends far beyond his recordings. His distinctive fashion, legendary choreography and unforgettable music videos have become part of popular culture, inspiring fans to recreate his looks year after year.
With searches for his costumes at their highest level in a decade, it looks like Michael Jackson’s Thriller era will once again be bringing a little moonwalking magic to Halloween 2026.
Related article: New Officially Licensed Michael Jackson Costumes for Halloween
