The marketing promotion for the movie Michael is intensifying, from multiple teasers and promotional videos to posters.
When you think last November, we only got one poster (and still the worst of all if you ask me) to… actually I cannot count the number of movie posters there are out there now! And yesterday, the marketing team released more posters.
The first one is a striking red design featuring Jaafar Jackson in the Beat It outfit (well, purists will say the t-shirt is still the wrong one).
Then we have four new posters promoting the different ways to watch the movie in April:
4DX
Dolby Cinema
IMAX
D-BOX
So what’s the difference between these formats, and which one should fans choose?
4DX is probably the most immersive and the most intense. It’s not just about watching the film; it’s about feeling it. The seats move, tilt, and vibrate in sync with the action on screen. On top of that, there are environmental effects like wind, flashes of light, fog, and even scents. Imagine concert scenes where you literally feel the bass or stage energy, that’s the kind of experience 4DX is going for. It’s fun, but not for everyone, especially if you prefer a more traditional viewing.
Dolby Cinema is all about premium picture and sound quality. You get ultra-vivid colors, deeper blacks, and incredible contrast thanks to Dolby Vision, paired with Dolby Atmos sound that surrounds you from every direction. This format doesn’t move your seat or add effects, instead, it focuses on delivering the film exactly as intended, but at the highest possible quality. If you want to appreciate the visuals, lighting, and sound design in a refined way, this is a top choice.
IMAX offers a bigger, more expansive experience. The screen is compared to standard cinemas, often stretching from floor to ceiling, with a taller aspect ratio that lets you see more of the picture. The sound is also specially calibrated for the space. IMAX is ideal for fans who want to feel fully absorbed by the scale of the film, especially during performance or crowd scenes that benefit from that larger-than-life presentation.
D-BOX sits somewhere between traditional and immersive. Like 4DX, the seats move, but in a more subtle and controlled way. There are no environmental effects like wind or smoke, just motion that enhances what’s happening on screen. It’s less distracting than 4DX but still adds a physical dimension to the experience, making it a good middle ground for those curious about motion seating without going all-in.
In the end, each format offers a different way to experience Michael. Whether you want to feel like you’re inside the performance, admire every visual detail, or simply watch it on the biggest screen possible, the choice is yours and clearly, the marketing team wants you to know you have options.
Oh and here the latest Teaser, featuring the main actors, to push people to buy tickets (well in the US that is as most of the world still cannot):
Dummest article ever. I pretend to criticize the posters only to talk about movie formats. I didn’t see anything wrong with the posters to begin with. When I saw your title I clicked it and wondered what negative energy you were going to write. This is crap. Do better and all won’t people’s time
Hello! Thank you so much for your comment. We love a good constructive feedback as always. I stand by what I wrote about the first poster we got when the Biopic was revealed and is the question about having now too many posters is valid? Yes, I believe now we have too many posters going around, confusing the fans about the way it will be shown. And that is why I explained the different cinema viewings available. But I am glad you knew all the differences between them, clever you! As to do better, waiting to see what YOU are doing for the community? Looking forward to see that! 😉
Odd headline.
Suggests a discussion about the number of posters, but Instead addresses types of cinema viewing.
I actually found the article useful , more so than the misleading headline suggested.
IMAX for me!