As Michael hits theaters across South Korea on May 13, Korean cinema chains are already turning opening week into a collector’s dream with exclusive giveaway merchandise for moviegoers.
Fans attending screenings during “Michael Week 1” can pick up a wide range of limited-edition cinema goods, with every major theater brand offering its own unique collectibles. From posters and art cards to premium tickets, the campaign is quickly becoming one of the most exciting theater merch events for fans and collectors alike.
CGV Cinemas will distribute three different poster designs alongside a special collectible ticket.
Lotte Cinema is preparing two exclusive art cards and a special poster,
while MEGABOX will offer a premium ticket and a Dolby Cinema poster.
CineQ is also joining the celebration with four different collectible ticket designs.
The promotional campaign is already creating buzz online, especially among collectors who see these items as must-have memorabilia tied to the release. The phrase “The icons of the era in my hands” perfectly captures the excitement surrounding the giveaway lineup.
Theaters have encouraged fans to check their official apps and websites for detailed giveaway conditions, availability, and participating locations, as some items may be limited in quantity.
With the film only just opening in Korea, even more cinema merchandise announcements are expected in the coming days. If the first wave is any indication, Korean theaters are going all out to make Michael one of the year’s most collectible cinematic events.
CLICK HERE for more information
