Japanese fans of Michael Jackson have another exciting reason to keep returning to cinemas to watch Michael. The “Enthusiastic Encore Viewing Campaign”, launched in Japan last August, is offering some very special rewards to fans who reach 100 viewings of the biopic, including an exclusive experience connected to MJ The Musical and a surprise from Jaafar Jackson!
As previously reported, the campaign rewards fans according to the number of times they watch the film. While the 30-viewing and 50-viewing levels offer exclusive promotional memorabilia, the 100-viewing reward takes things to another level.
An exclusive invitation to “MJ The Musical”
Fans who reach the 100-viewing milestone can enter a lottery to win an invitation to an exclusive preview of MJ The Musical, planned for early February 2027. Further details about the event will be announced once confirmed.
Each invitation is valid for one person only, with no accompanying guests permitted.
But that is not all!
A special surprise from Jaafar Jackson
The reward package also includes a premium T-shirt exclusive to Los Angeles, personally signed by Jaafar Jackson.
Winners will also receive a special video message from Jaafar, adding another personal touch to an already remarkable prize.
According to the campaign announcement, 30 winners will be selected by lottery.
The T-shirt image used in the announcement is for illustrative purposes only.
A remarkable reward for Michael Jackson fans
Watching a film 100 times is no small achievement, but this campaign gives Japan’s most dedicated fans something truly special to aim for. Beyond collecting cinema tickets, they now have the opportunity to win an invitation to an exclusive musical preview, a personally signed T-shirt from Jaafar Jackson and a video message from the actor.
With Michael continuing to inspire audiences and MJ The Musical celebrating Michael’s extraordinary artistry on stage, this prize brings two different ways of experiencing his legacy together.
The campaign runs until December 6, 2026, giving fans time to continue their cinema visits and enter for the rewards.
