Japanese cinema chain T-Joy has announced a series of exclusive collectibles for moviegoers attending screenings of Michael, the highly anticipated biopic celebrating the life and legacy of Michael Jackson.
Fans heading to participating T-Joy cinemas will be able to get their hands on special Michael-themed merchandise available only through the theater chain. Among the items revealed is an exclusive movie poster featuring artwork from the film.
Adding to the cinema experience, T-Joy will also offer specially branded popcorn bags, allowing fans to enjoy the movie with a unique collectible that celebrates the King of Pop.
Perhaps the most eye-catching items are two different record-style acrylic coasters inspired by vinyl records. Both designs feature Michael branding and are expected to become popular keepsakes among collectors and fans alike.
The exclusive merchandise campaign is another example of the extensive promotion surrounding the Japanese release of Michael, which continues to generate excitement across the country ahead of its theatrical debut.
With exclusive collectibles, special events, and a growing promotional campaign, Japanese fans are certainly being treated to a memorable cinema experience when they go to see Michael.
