Michael’ Movie Launches Snapchat Experience for Fans

With all the buzz around the upcoming biopic, from new posters and cinema merchandise to events, giveaways, and the wider marketing campaign for Michael, there’s also a fun digital promotion that might have flown under the radar.

Lionsgate and Universal have teamed up with Snapchat to launch a special interactive experience tied to the film. By scanning a dedicated Snapchat QR code, fans can unlock a Michael-themed lens and take part in the experience themselves.

It’s a simple but creative way to bring fans a little closer to the world of the movie.