At Lollapalooza, one of the world’s most recognizable music festivals, the experience goes far beyond the stage. In Brazil, from March 20 to 22, festivalgoers will find a unique attraction that blends cinema, music, and interactivity, thanks to Universal Pictures.
The studio has set up an ambitious booth designed to promote two of its major 2026 releases, offering visitors two completely distinct immersive worlds within the same space.
On one side, fans are transported into the colorful, whimsical universe of Super Mario Galaxy: The Movie. On the other, the tone shifts dramatically to celebrate the electrifying energy of Michael Jackson and the upcoming biopic Michael.
The “Michael” activation is particularly striking. Designed as a dynamic dance floor, it invites visitors to step into the spotlight and perform to the iconic track Don’t Stop ‘Til You Get Enough. The experience captures each performance on video, allowing participants to relive and share their moment, turning fans into performers and placing them at the center of the action.
This interactive concept directly reflects Michael Jackson’s legendary performance style, emphasizing movement, expression, and connection with the audience. It’s not just a tribute, it’s an invitation to embody the spirit of his artistry.
Both activations are open to the public throughout the three days of the festival, running daily from 11 a.m. to 11 p.m., giving attendees ample opportunity to step into these immersive worlds.
For fans of Michael Jackson in Brazil, it’s a chance to live the performance. And we are sure to see a lot of those fan videos on social media this week-end!
More information on Lollapalooza
SOURCE: JWave
