On October 25, 2025, Kingvention will be in New York City at the iconic Hit Factory (now Fount Studios), where Michael Jackson recorded much of his HIStory: Past, Present and Future – Book I album.
Among the day’s highlights will be a truly HIStorical moment: a panel discussion bringing together four key executives from the original Sony and Epic Records marketing team who helped launch and promote one of Michael’s most ambitious creative projects.
For the first time, these influential professionals will reunite to share never-before-told stories about their roles in shaping the HIStory campaign, from concept to execution, spanning the U.S. and international markets.
The Panelists
Dan Beck
Former Senior Vice President of Marketing at Epic Records, Dan Beck was instrumental in shaping the global strategy behind Bad, Dangerous, and HIStory. Working closely with Michael Jackson, Beck helped bring the artist’s creative and conceptual ideas to life, merging artistry with visionary marketing on a global scale. In 2024, he released his book reflecting on his time working with Michael, offering rare insight into the business and creative dynamics of those defining years.
Lisa Kramer
As Former Vice President of International Marketing & Artist Development at Sony Music International, Lisa Kramer oversaw and coordinated Michael’s album releases and promotional campaigns across the globe. Her international expertise and sensitivity to cultural nuances were key to ensuring the HIStory album reached every corner of the world. Kramer’s career includes work with legends such as The Rolling Stones, Luther Vandross, and Gloria Estefan.
La’Verne Perry-Kennedy
With over three decades at CBS/Sony Music, La’Verne Perry-Kennedy rose through the ranks to become Vice President of Media Relations. As one of Michael Jackson’s publicists during the HIStory era, she managed press campaigns, scheduled interviews, and helped shape the media narrative around one of the most talked-about albums of the 1990s. Her work extended to major artists such as Sade and Luther Vandross.
Lori Lambert
As Senior Director of Product Management and Corporate Synergy Liaison for Sony’s Epic division, Lori Lambert was instrumental in aligning Michael’s projects with brand partnerships and cross-media opportunities. Her experience in high-profile collaborations with artists like Prince, Amy Winehouse, and Cyndi Lauper reflects her deep understanding of brand strategy and artist development.
Linda Ury Greenberg
As Vice President of Market Research at Sony Music, Linda Ury Greenberg played a crucial role in consumer insights and strategic research for artists and releases, including Michael Jackson’s HIStory. Her data-driven approach helped inform marketing decisions that ensured the album’s message resonated across audiences worldwide.
This panel will be the first time these key figures share the stage together, revisiting the monumental creative and marketing journey behind HIStory, Michael Jackson’s most personal and socially charged album.
Fans attending Kingvention NYC will have a front-row seat to this unprecedented reunion, gaining exclusive insight into how one of the most ambitious campaigns in music history was conceived, executed, and remembered.
To learn more about Kingvention NYC, full event agenda, and ticket availability, visit www.kingvention.com.
WARNING: ONLY FEW TICKETS LEFT! Do not wait much longer to be part of this HIStorical event!
